Report: New Zealand’s Internet usage

ComScore have released a report giving the details about the Internet (yes, I capitalise Internet) usage of New Zealanders in March, 2007.

According to the comScore report, there are 1.9 million New Zealanders aged over 15-years online, so that leaves 2.2 million New Zealanders to get the Internet.

During an average month those 1.9 million Internet users went to 3.6 billion pages on the world wide web on every other day, clocking up around 20 hours per month. Jeez, how can you only go on the Internet for 20 hours a month, c’mon New Zealand!

The most popular set of sites by unique visitors are those run by Microsoft. March 1 saw the partnership with Xtra (NZ’s largest ISP) and MSN expire and a new partnership created with Xtra and Yahoo!, Yahoo!Xtra.

Google‘s sites is in second place, followed by Yahoo!. TradeMe, New Zealand’s biggest online auction site, is in fourth place, followed by, Bebo, and then the all important, Wikipedia.

The most surpsing statistic comes in the form of eBay. EBay is ranked ninth in the most visited website category, I must ask why? When New Zealand has, like I said before, the very popular New Zealand auction site, TradeMe. Most auctioneers on eBay probably don’t even support selling to New Zealanders.


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I write at Wikinews, and Practical eCommerce. I thoroughly enjoy writing about news and current affairs. I also have a TV related blog at Throng.

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