Biased when you search

When you are looking for information via search engines, you read only what you want to read, so to speak, according to research conducted by the university of New South Wales, Australia.

Researcher, Professor Enrico Coiera, said: “Our research shows that, even if search engines do find the ‘right’ information, people may still draw the wrong conclusions – in other words, their conclusions are biased.”

This was published in Journal of the American Medical Informatics Association. Why, you may be asking? Because this bias you have when you research, is placing your health at risk by ordering complementary medicines over the Internet.


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I write at Wikinews, and Practical eCommerce. I thoroughly enjoy writing about news and current affairs. I also have a TV related blog at Throng.

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